MEINEKE CAR CARE CENTERS
Interior Design | Exterior Design | Fixture Design | National Roll Out
The Back Story
Meineke Car Care Centers is a franchise-based, international automotive repair chain with more than 900 locations. Following a comprehensive rebranding and the development of a supporting advertising campaign, it was determined that their network of centers were in need of both an interior and exterior update to support the overall effort.
Hot on the heels of their recent interior reimagning and fixture roll out for fellow subsidiary, Maaco, Retail Habitats was contacted by Meineke’s parent company, Driven Brands, to build on their existing partnership and lend their expertise to the new look and feel of the entire franchise network.
Functional, Affordable, Repeatable
Following an extensive discovery process and drawing on their experience with other franchise-based engagements, Retail Habitats set about designing a concept that stepped up Meineke’s game from an esthetic standpoint while paying close attention to the unique durability requirements demanded by a space that had accommodate everyone from soccer Moms to the mechanics that served them. Additionally, the pocket book of the franchisees needed to be considered in order to achieve as much adoption of the new look and feel as possible, so strict budgetary guidelines were established and adhered to throughout the design & engineering process.
The result was a clean, contemporary environment that could be adapted to a multitude of floor plans thanks to a custom, modular fixture program. Additionally, a comprehensive FF&E schedule was developed in order to ensure that the right finishes and materials were ordered for each center over the course of the multi-stage roll out.
Implementation & Roll Out
Following final value engineering and the build out of the first pilot locations, Retail Habitats’ manufacturing and installation teams are ready to kick into high gear on a full roll out of the concept. Be sure to look for the brand new face of Meineke at a car care center near you!